Welcome to the Hive, Framewise Health.
Tane, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Framewise Health is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US hospital mapped, the 2,000 that look like Framewise's best-fit accounts, and three campaigns we'd run in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Framewise Health.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a compliance-driven purchase, and a single founder who needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 900 to 1,500 more of your best customers?
You already have the dream ones: the hospitals that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 900 to 1,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a hospital.
Every US hospital sits in CMS's Care Compare and Provider of Services files, with bed count, ownership, and quality scores attached. We build the list from that, enrich the buyers, and time the sends to the CMS penalty and accreditation calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 6,100 US hospitals and reach out when the right signal shows up, so Framewise Health is the first name a Chief Nursing Officer thinks of when discharge education comes up.
- CMS readmission penalty increaseCMS Hospital Compare data; a higher penalty means new budget for discharge tools.
- Language access citation or complaintOCR Section 1557 filings and state health department reports flag gaps in interpreter services.
- New Chief Nursing Officer or Patient Experience OfficerLinkedIn and press releases; new leaders reset the discharge workflow in year one.
- EHR migration announcedKLAS Research and vendor press releases list go-live dates for Epic or Oracle Health.
- Leapfrog Safety Grade dropLeapfrog Group publishes grades twice a year; a falling grade triggers patient-safety spend.
- HIMSS or ANCC Magnet conference rosterAttendee lists show which hospitals are actively evaluating patient-engagement vendors.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from CMS Care Compare, AHA Annual Survey, and Joint Commission accreditation records. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Tane, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.